Unlocking consumer insights with analytics
PETALING JAYA: Star Media Group has set up an analytics division, the SMG NEO, as part of its business transformation strategy headed by former consultant Freddy Loo (pic).
Previously from EY, Loo and his team are responsible for enhancing the group’s consumer insights, leading to improved product quality and delivery.
The team is also in charge of providing data analytics services for the group’s revenue division as part of its market strategy.
“This new team of data engineers, analysts and data scientists have been sifting through the vast mounds of data that the group have accumulated through the years,”Loo said.
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