Pandemic puts brakes on DRB-Hicom’s momentum

TheStar Mon, Mar 30, 2020 09:40am - 4 years View Original


Big demand: Proton’s February sales were bolstered by high demand for its existing models, including its newly launched completely-knocked-down X70.

PETALING JAYA: Just when things were starting to look up for DRB-HICOM BHD, the automotive conglomerate, like many car companies around the globe, is seeing its business being dampened by the Covid-19 pandemic.

While the sales of most car companies were in negative territory for the month of February, DRB-HICOM subsidiary Proton posted an 89% year-on-year jump in sales last month.

“Proton continued its growth momentum with sales volume of 10,000 units in February, due to sustaining high demand for its existing line-up of models such as the Persona, Iriz, Saga and Exora, as well as the newly launched completely-knocked-down (CKD) X70, ” said Hong Leong Investment Bank (HLIB) Research in a report earlier last week.

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