KUALA LUMPUR (June 16): HSBC Malaysia recently won its first Omni Channel partnership with Sports Direct delivering a simple "one-stop" collection solution to increase efficiencies of businesses. 

In a statement today, HSBC Malaysia said Omni Channel is a “one-stop” collection solution that combines services by its partner, leading Asean payment service provider GHL Systems Bhd, and HSBC’s product development.

"With the launch of Omni Channel, we are now able to offer clients a seamless process to enable businesses to gain operational and financial efficiencies by providing a service designed to simplify and streamline the way businesses collect payments," said HSBC Malaysia country head of commercial banking Andrew Sill.

According to him, Omni Channel allowed HSBC clients to provide multiple payment options to their customers and gives them a comprehensive view of their payment collections across different channels including bank transfers, credit and debit card payments as well as e-wallet transactions via Touch 'n Go, GrabPay, Alipay and QR scan-and-pay. 

"Supporting both in-store and online purchases, payments are consolidated into one centralised account and this reduces paperwork and boosts working capital of clients, enhancing their own customers' experience and improving our risk-weighted returns — an all-round win," he added.

HSBC Malaysia said the implementation of HSBC's Omni Channel with GHL Group is expected to considerably speed confirmation by banks and e-wallet providers. 

It added that Omni Channel with application programming interface (API) integration helps simplify the reconciliation process by reducing human error and time consumed to generate reports as it can be delivered via multiple channels to Sports Directs such as email, HSBCnet and HSBC Connect/FileAct. 

"This allows processing of larger volumes of incoming payments from various sources with enhanced accuracy and precision.

Meanwhile, Sports Direct managing director Paul Gibbons said the solution that HSBC offers to Sports Direct is a comprehensive one, which enables the business to adopt a single interface point for payment acceptance.

"This covers both traditional and digital payments (cards and e-wallets) through a single window, thereby reducing the number of touchpoints in this ecosystem," Gibbons said.