THE time is now for Malaysian businesses to reactivate their branding activities, as the market gears up to enter the recovery phase.
Although some may choose to remain silent and ride out the market slump due to the Covid-19 pandemic, PKT Logistics Group Sdn Bhd group chief executive and managing director Datuk Michael Tio (DMT pic) is a firm believer that branding needs to be maintained through both good and bad times.
“When your customers do not hear or see your brand during slow times, they would assume that you are no longer in business.
...