PETALING JAYA: The advertising industry is set to swing to a recovery mode next year with advertising expenditure (adex) picking up, underpinned by the brighter economic prospects and the development of Covid-19 vaccine.
The industry has been under tremendous pressure mainly from the movement control orders that started on March 18 following the pandemic.
This is set to change with the Malaysian economy gaining momentum, partly attributed to the various Budget 2021 measures to spur consumer spending.
...