PETALING JAYA: Amid the resurgence and a sharp spike in Covid-19 cases coupled with looming uncertainties, not all is doom and gloom for the domestic advertising and media industry.
As the industry is closely correlated to the economy, there are growth drivers that would spur it this year despite potential constraints.
Media Specialists Association (MSA) president Chanchal Chakrabarty Pic below) said after a drop of about 18% in advertising expenditure (adex) in 2020, a 50% recovery in adex is expected this year and a growth of about 9% in line with the gross domestic product (GDP) projection of 6% to 8% for the year.
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