KUALA LUMPUR: Dentsu Malaysia (formerly Dentsu Aegis Network) has announced the appointment of Dheeraj Raina as media CEO.
This pivotal hire follows dentsu international’s new brand evolution and simplified business model integrating key capabilities, technology, and investment functions within three lines of businesses established in creative, media, and CRM.
Dheeraj brings more than 16 years of driving growth through powerful and industry-leading capabilities, having worked with leading brands such as Celcom, Friesland-Campina, Digi, Tesco, Sunway and Kimberly-Clark.
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