Empowering SMEs on digital marketing

TheStar Thu, Jan 21, 2021 09:01am - 1 month ago

THE Covid-19 pandemic has brought about unprecedented challenges for all sectors and digitalisation has emerged as the key to survival.

As people are increasingly turning to online shopping, business owners cannot afford to only conduct their businesses via brick and mortar.

While some have attained their digital presence, a huge number of existing online sellers too are struggling with increasing costs and significant revenue loss due to low sales volume.

For those who have yet to make the digital leap, they are unsure of where to begin and the process due to insufficient time to manage the transition, lack of digital marketing expertise and limited funds.

Customer experience

When the movement control order was implemented, MGFB Trading, a beverages specialist and wholesaler supplying an extensive range of wines and spirits in Johor Baru, was among the many which had to embrace the new reality and adapt to the changing needs of consumers.

To sustain its business, the company started reaching out to their existing customers by sharing its latest promotions through WhatsApp and Facebook.

However, to increase productivity and ensure business continuity, MGFB Trading Sdn Bhd director Jennifer Lam knew that the company had to leverage on technology to reach the right audience and also drive revenue.

That was when she was introduced to the Digital Marketing Starter Kit by a friend, who is also a Maxis Business dealer.

“Bringing the business online is definitely more efficient and easier with the all-in-one marketing platform on hand.

“So far, it has saved my team loads of time because this platform is easy to use and best of all, requires no digital marketing for users who are managing it, ” she said.

She added that reaching out to both existing and new customers has never been easier with the automated e-SMS, and customers return to purchase with digital vouchers that the team created via the Digital Marketing Starter Kit.

“Rather than just count on our Facebook and WhatsApp alone, the Digital Marketing Starter Kit enables us to identify the right audience based on our industry and retarget customers.

“In addition with Maxis Business identified as a technology solutions provide (TSP) by the Malaysia Digital Economy Corporation (MDEC) for the SME digitalisation grant under Budget 2020, I get 50% from the grant. kickstarting our digitalisation journey was made possible at a lower cost, ” she shared.

She learned about the grant at an industry association event and decided to apply through Maxis Business.

“Maxis Business has made the entire application process so convenient. I just have to submit all the relevant documents required and they will take care of the rest, ” she said.

Being a Maxis Business customer herself for the past nine years, Lam has trusted the telecommunications company’s services, which now include Maxis Business to help future-proof her business with the right technology.

All under one roof

The Digital Marketing Starter Kit is an all-in-one digital marketing platform whereby users can drive sales online and offline by launching their own digital marketing campaigns.

The simple consolidated platform enables users to manage and launch digital ads in just four simple steps – identify the right target audience to show the Facebook, Instagram and Google ads to; create your own online advertisements; develop your own digital vouchers; and monitor the campaign performance.

By identifying and reaching out to the right target audience for a specific industry, the business will acquire more customers and its online presence will increase quickly.

‘The Digital Marketing Starter Kit has saved my team loads of time because this platform is easy to use and best of all, requires no digital marketing for users who are managing it,’ says Lam.‘The Digital Marketing Starter Kit has saved my team loads of time because this platform is easy to use and best of all, requires no digital marketing for users who are managing it,’ says Lam.

Users can boost revenue via digital marketing campaigns, SMS advertising, email marketing and digital voucher promotions while capturing data history of webstore visitors and digital voucher downloaders for future reengagement activities.

Business owners do not have to worry about the high cost of creative works as the easy ready-to-use templates and automated ad copies will get the digital ads up and running within minutes.

To level up skills for the whole team, there is the Education Hub where users get free access to a content-rich online training platform for digital marketing and ecommerce fundamentals as well as exclusive live workshops and training events.

Low starting fees

Maxis Business understands the current struggle for many businesses whereby budget is focused on operational recovery and ROI is essential to effectively manage operations and drive revenue.

As such, Maxis Business has come up with different packages for the Digital Marketing Starter Kit to suit every business need from as low as RM4 a day (with the SME Digitalisation grant).

In short, with just a small amount, you can create and manage ad campaigns, reach new customers and re-engage using digital vouchers, save creative work costs and get free access to training sessions for the entire workforce, all within one platform.

The SME Digitalisation grant is a collaborative effort between Bank Simpanan Nasional, SME Bank and the MDEC.

Applicants can enjoy a grant of up to 50% or a maximum of RM5,000 of the total invoice amount.

To simplify the application process, Maxis Business will help SMEs manage the entire application process with a completely digital on-boarding experience.

Business owners can also go to any Maxis stores to enquire about or apply for the grant.

In addition, business owners will also have access to a dedicated Maxis Business Help Squad to assist them to find the right digital and connectivity solutions.

For more details on what Digital Marketing Starter Kit and SME Digitalisation grant has to offer, visit https://business.maxis.com.my/en/campaign/smegrant/

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