ASIABRN

0.420

(%)

Change in Principal Officer

ASIA BRANDS BERHAD

Date of change 01 Apr 2022
Name MISS LEE YEAN FUNG
Age 50
Gender Female
Nationality Malaysia
Type of change Appointment
Designation Group Chief Executive Officer

Qualifications

No
Qualifications
Major/Field of Study
Institute/University
Additional Information
Degree
Bachelor of Business Administration
University of Central Oklahoma, USA
  
Working experience and occupation
November 2014 to March 2022 - Group Chief Operating Officer
2013 to October 2014 - Chief Executive Officer of B.U.M. Marketing (Malaysia) Sdn. Bhd.
October 1997 to 2013 - Marketing Executive, Audrey Sdn. Bhd. She was promoted to various leadership roles within the Asia Brands Berhad Group throughout the years and was subsequently appointed as General Manager in 2007.  

Prior to joining the Asia Brands Berhad Group, Ms Lee was attached to General Label & Labelling Malaysia, a company involved in printing and labelling industry.
Directorships in public companies and listed issuers (if any)
None
Family relationship with any director and/or major shareholder of the listed issuer
None
Any conflict of interests that he/she has with the listed issuer
None
Details of any interest in the securities of the listed issuer or its subsidiaries
Ms. Lee Yean Fung currently holds 600,000 ordinary shares representing 0.258% of the total number of shares in Asia Brands Berhad.


Remarks :
Ms. Lee Yean Fung was appointed as the Group Chief Executive Officer under the principal subsidiary companies, namely, Anakku Sdn. Bhd. and Audrey Sdn. Bhd. as successor to Mr. Cheah Yong Hock, who is retiring.


Announcement Info

Company Name ASIA BRANDS BERHAD
Stock Name ASIABRN
Date Announced 04 Apr 2022
Category Change in Principal Officer
Reference Number C04-04042022-00002