En. Reza has built a deep and wide career in the automobile industry with a long standing experience of nearly 25 years in all aspects of the business of automobiles from direct responsibilities across varying functions in Proton, Nissan, Renault, Electric Vehicles, Grabcar, Subaru and Lotus. He is currently the Founder and CEO of Karrus Automotive and Lotus Karz which are the sole and exclusive franchisors for Subaru and Lotus cars respectively in Malaysia - handling all of Subaru and Lotus sales, service and spare part requirements in Malaysia. He also sits on the board of Grabcar Sdn Bhd as an Executive Director.
He began his career as a research analyst in Peregrine covering the automobile sector and this culminated further in his tenure at Merrill Lynch where he was voted the Top # 1 Ranked Auto Analyst in Malaysia by The Edge whilst covering the transportation and cement sectors. He developed direct hands on experience in the Middle East region through his work as a Regional Executive for Proton Berhad where he rose to become the Group Head of Marketing Communications. Moving in the early 2000s, he subsequently became the General Manager of Renault Malaysia under the Tan Chong Group, wherein during his decade-long tenure there, he was also a Founder and Director of First Energy Network, laying the foundation of electric vehicle infrastructure in Malaysia working with the relevant sectors in the Government for the deployment of such infrastructure across the country. In 2015, he moved to Singapore to head up Tan Chong Internationals regional and marketing initiatives, particularly responsible for the Subaru brand across 10 countries from China to Indonesia and was also Country Head for Malaysia & Philippines for the Group. In 2019, he began his entrepreneurial career to start Karrus Autmotive and Lotus Karz.

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