Cheetah ventures into upscale clothing

NST Fri, Oct 07, 2022 09:29am - 1 year View Original


KUALA LUMPUR: Cheetah Holdings Bhd has made its first strides into the upscale clothing market with the launch of Cheetah Exclusive, its first exclusive collection for mens and ladies by renowned designer Datuk Jovian Mandagie.

The company, which is known primarily for its flagship Cheetah brand across Malaysia, enters the upscale clothing industry bolstered by its confidence that the Malaysian fashion retail market will continue to grow in 2023 and beyond. 

Chief executive officer Victor Lim Leong Poh said Cheetah was bullish on the growth of the local fashion retail market.

"We have decided to accelerate our entry into the upscale market by partnering with someone who knows exclusive clothing best – Dato' Jovian Mandagie," said Lim. 

The new collection incorporates the classic denim with the timeless paisley print.

The iconic pattern is characterised by curved teardrop shapes known as boteh, the Persian word for flower.

Executive director Roy Ho Yew Kee said the company had ventured into exclusive clothing collections to try to offset general increase in raw materials. 

Ho said this would be done by having more higher margin items to cater for the urban market.

"E-commerce and concept stores will be the channel for the exclusive lines with the company targeting to open another two more outlets in strategic locations within the financial year," he said.

During the launch of its Cheetah Exclusive collection at its newly redesigned Cheetah Flagship Store in 1Utama Shopping Centre, Cheetah also hosted a first-of-its-kind 3D immersive art experience which will be open to the public for free on the Oct 7-16 this year.

The content is a snapshot from Publisher. Refer to the original content for accurate info. Contact us for any changes.






Related Stocks

CHEETAH 0.125

Comments

Login to comment.