NO matter the industry, we see many businesses accelerating the implementation of business messaging in their communication strategy, including property developer Eco World Development Group Bhd (EcoWorld).
After many successful collaborations with Meta through their wide range of digital ad solutions since 2018, EcoWorld looked to new diversified ways for acquiring high-quality leads and communicating with prospective homeowners.
This led to the duo working on a three-month long campaign using business messaging on WhatsApp as a customer outreach channel. The campaign, which ran across Meta technologies, directed customers to EcoWorld’s WhatsApp Business account and encouraged them to begin conversation about EcoWorld’s properties with a sales representative.
The click-to-WhatsApp messaging campaign, focusing on one of EcoWorld’s projects called Eco Grandeur in Puncak Alam, found that ads that click to WhatsApp messaging reached more prospective homebuyers and garnered even more high-quality leads compared to its business-as usual strategy, generating a 6.5 times return on ad spend.
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