PETALING JAYA: While the core objective of the council remains unchanged, to serve the interests of its members, strengthen the association and drive industry growth, it has recognised a need for a rejuvenation, a transformation to fortify its goals, according to the Malaysian Advertisers Association (MAA).
To this end, its president Claudian Navin Stanislaus said MAA has implemented a change in its organisational structure, under five pillars: Engage, Knowledge, Membership, Communications and Research and Measurement, each overseen by a committee made up of council members and alternates that is tasked to deliver on its aims.
He said the composition of the council today includes a mix of young game changers alongside industry stalwarts, and we have indeed benefited from the strength in this balance.
“In order to embrace this further, and to have the resource of experience available to future councils, we established the Past Masters’ Advisory, comprising former presidents and vice-presidents of the MAA.
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