KUALA LUMPUR: The 19th edition of the Malaysia International Halal Showcase (MIHAS 2023) has recorded RM3.11 billion in sales, exceeding its target of RM2.5 billion by 24 per cent.
The sales were contributed by business deals concluded from two MIHAS key programmes, namely the International Sourcing Programme (INSP) organised on Sept 11 for Malaysian exporters, and the signature trade exhibition involving exhibitors from 44 countries from Sept 12-15.
Preliminary calculations showed that the INSP-Matrade flagship programme achieved sales worth RM1.22 billion, while the exhibitors garnered total sales of RM1.89 billion.
These preliminary sales figures could potentially increase as the virtual INSP business matching lasts until Nov 30.
Investment, Trade and Industry minister Tengku Datuk Seri Zafrul Abdul Aziz said the "Malaysia's Halal Industry Master Plan 2030 targeted an industry contribution of RM266 billion, or 11 per cent of Malaysia's gross domestic product by 2030.
"In achieving this, we will continue to build on the momentum generated by MIHAS 2023, particularly in facilitating market access for our halal industry players to major supply chains globally.
"The commendable RM3.11-billion sales achievement, which surpassed our target by 24 percent, proves that MIHAS is still the premier global Halal platform.
"Most importantly, in line with our New Industrial Master Plan 2030's economic security and inclusivity agenda, platforms like MIHAS also contribute significantly to the government's objective of internationalising micro, small and medium enterprises (MSMEs) and strengthening Malaysia's position as the halal hub in Asia.
"We are committed to promoting sustainable growth and ensuring that the halal industry continues to thrive in a responsible and environmentally friendly manner," he said.
The exhibition covered 13 halal segments and the business matching involved companies in all sectors, resulting opening market access for Malaysian companies in some of the largest supermarket chains in the world including Walmart, Aldi, Asda, Marks & Spencer, Guardian, Sainsbury and Woolworth.
MIHAS 2023 which took place at Malaysia International Trade and Exhibition Centre attracted a total of 38,566 visitors from over 100 countries, surpassing the anticipated 35,000 visitors.
Among them, 29,090 attended in person, while 9,476 joined virtually.