Catcha Digital announces two digital media purchases

TheStar Mon, Oct 09, 2023 05:34pm - 6 months View Original


KUALA LUMPUR: Catcha Digital Bhd's wholly-owned subsidiary iMedia Asia Sdn Bhd will be making equity acquisitions in two companies that are expected to improve the profitability of the group.

In a statement, the group said it will acquire the remaining 49% equity interest of Ittify Sdn Bhd it does not already own for RM3.43mil, paid in two tranches over two years.

Ittify is an influencer platform in Malaysia, which served more than 100 brands with seven thousand influencers on its platform.

Catcha Digital will also acquire 30% equity interest in Headline Media Sdn Bhd for RM1.24mil, paid in two tranches two years, with an option to acquire another 50% equity interest in the company within 36 months.

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