GEORGE TOWN: Homegrown appliance maker Pensonic Holdings Bhd
is set to strengthen its market position through a lifestyle-driven strategy for the financial year ending May 31, 2026 (FY2026).
In a statement released after the company’s annual general meeting (AGM) today, the group said it will focus on expanding its portfolio of trend-conscious, multifunctional and space-saving appliances, as well as culturally themed designs, particularly in the kitchen appliance segment, which is expected to drive future growth.
It will also intensify digital engagement through social media, influencer partnerships and lifestyle-oriented campaigns to strengthen its connection with younger consumers and enhance overall brand visibility.
The group remains simultaneously committed to advancing its sustainability and community initiatives as part of its long-term commitment to environmental responsibility and social impact.
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