WHILE the current property market slowdown has seen many developers pulling back or postponing their launches, it has not however deterred some companies from tweaking their marketing strategies and finding unique avenues to push sales and clear their inventories.

Recently, Sime Darby Property Bhd announced that it is looking at undertaking a tactical price review of its unsold units, after net profit for the three months through September dropped 93% to RM28.8mil.

The company’s strategy is to be expected, given the high level of unsold inventory units. Coupled with low absorption rates due to the current economic uncertainties and tight lending conditions, this has resulted in very competitive marketing promotion and price discounting by property developers.

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