Motorbike taxis rev up in West Africa
What’s next: Adetayo Bamiduro, co-founder of Max.ng, is looking at other services it can provide in the fast growing e-hailing industry in Lagos, Nigeria. — Reuters
MOTORCYCLE taxi companies are expanding in West Africa with backing from investors betting that the meteoric rise of two-wheeled taxi firms in Asia can be replicated in some of the fastest growing countries in the world.
Four bike taxi firms are now battling it out on the streets of Nigeria’s commercial capital Lagos and the oldest, Nigerian motorcycle taxi firm max.ng, is planning to launch in Ghana and Ivory Coast this year, as well as a fourth Nigerian city.
While informal motorcycle taxis have been around in Africa for years, the new companies are hoping to win market share by offering trained, accountable drivers and the convenience of booking rides through a mobile app.
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