Leong Hup bets on ‘ready-to-eat’
SINGAPORE: Leong Hup International Bhd, one of the largest poultry companies in South-East Asia, is aiming to sell more “ready-to-eat” (RTE) food products on the back of growing demand due to rising disposable incomes and busy lifestyles.
Leong Hup Singapore chief executive officer Lau Joo Hwa said the company is currently in discussions with major convenience stores to introduce new products in the Singapore market.
“We are already supplying four RTE products to 7-eleven stores here and target to introduce several new products this year.
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