KUALA LUMPUR: Dentsu Aegis Network has bagged two awards, taking home the AI Business Services Award and the Digital Advertising Award at the recently concluded Malaysia Technology Excellence Awards.
The inaugural awards event honoured enterprises that take risks and lead the charge in developing ground-breaking projects, digital services, reimagined strategies, and technological initiatives. Winners were judged on the basis of uniqueness and innovation, effectiveness and impact, and dynamism.
Building the tool from scratch, the Dentsu Aegis Network data team created an AI-powered digital marketing intelligence tool, named Pronto, that visualises and predicts sales, business and 360° marketing information in real time.
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