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GrabPay records six times new user growth following e-Tunai Rakyat initiative

TheEdge Thu, Jan 16, 2020 11:06pm - 5 months ago

KUALA LUMPUR (Jan 16): GrabPay has recorded growth of six times in new users including the conversion of Grab cash-based users to the GrabPay e-wallet since the rollout of the e-Tunai Rakyat initiative yesterday.

Managing director of GrabPay Malaysia, Singapore and the Philippines, Ooi Huey Tyng, said this was significant considering that Malaysians are cash-dependent for their daily needs.

“We are very encouraged by these numbers and with the support and push from the Government and the industry as a whole, we anticipate these numbers will increase in the coming days.

“In addition, one in five of our users who received the RM30 disbursement have already made a transaction, whereby 70 percent were spent at our GrabPay merchants,” she said in a statement.

Grab’s e-Tunai Rakyat campaign, “Siapa Cepat, Banyak Dapat”, is strategically designed with some of the users’ favourite brands.

To date, one-third of its daily active users have registered for the e-Tunai Rakyat initiative and the first tier had been redeemed completely.

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