Selling property the digital way

TheStar Mon, May 18, 2020 08:30am - 3 years View Original


“Digital sales have been encouraging mostly from domestic buyers; we have always believed that the shift from the traditional brick-and-mortar way to the digitalisation of our sales process is inevitable, ’’ said Mah Sing CEO Datuk Ho Hon Sang.(pic)

AGAINST worries of a property glut and a sector in the doldrums, firms especially those that had prepared their platforms earlier are getting sales even during this movement control order (MCO) period.

While affordability remains a key issue, the availability of spare savings, the desire for long-term investments and government measures to stimulate spending are factors behind consumers’ choices.

Making properties affordable has become a priority as the segment between RM350,000 and RM800,000 attracts the most buyers.

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