Developers fine-tune strategies to attract buyers

TheStar Sat, May 23, 2020 12:00pm - 3 years View Original


New incentives: A file picture showing potential buyers enquiring about a housing project in Penang. Some developers have gone a step further by not charging any down payment, and absorbing stamp duty for memorandum of transfer.

DURING these challenging times of the coronavirus, developers have fine-tuned their marketing strategies in ways that can be very tempting for the potential house buyer.

It is no longer as straightforward as, say, a decade ago where this is the price, this is down payment, and here is the loan amount.

Over this 10-year period, the Malaysian property saw the entrance of developers’ interest bearing schemes, then came rebates and discounts, free legal fees.

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