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Jadi Imaging ventures into premium stationery

TheEdge Thu, Jul 09, 2020 07:24pm - 4 months ago

KUALA LUMPUR (July 9): Jadi Imaging Holdings Bhd is set to make its foray into the premium stationery segment as the exclusive distributor of the Nusign brand products.

The group said it signed an international commercial agency with Ningbo Deli Import & Export Co Ltd (Deli), through its wholly-owned subsidiary Jadi Life Solutions Sdn Bhd (JLS), today.

“The exclusivity covers the territory of Malaysia, where JLS has exclusive rights to distribute all products under the Nusign trademark brand name,” it said in a filing with Bursa Malaysia.

Headquartered in Ningbo, China, Deli is the largest stationery manufacturer in Asia with more than 2,000 products sold in more than 100 countries through seven facilities.

Jadi Imaging said the partnership with Deli offers an excellent opportunity to strengthen the group’s position in the marketing and distribution of high-quality curated products in the office, school, and IT supplies industry via e-commerce and brick-and-mortar sales channels.

The expansion into the premium stationery segment also represents a new milestone for the group’s future business direction, it added.

Shares in Jadi Imaging closed up half sen or 8.3% at 6.5 sen, giving it a total market capitalisation of RM67 million.

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