Insight - Fuelled by Volvo, Geely seeks launchpad to enter auto giant orbit

TheStar Tue, Aug 11, 2020 09:10am - 3 years View Original


Proton X70

Chinese carmaker Geely plans to use a platform developed with input from Volvo to build new models in Malaysia for its partly owned Proton brand, a strategy that shows how it aims to accelerate its push to become China’s first global auto giant.

The yet-to-be-finalised plans for Proton are just one strand of a Geely project to revamp factories at home and abroad using joint platforms it has been perfecting with Volvo since 2013.

Geely bought the Swedish brand 10 years ago for US$1.8bil – a deal that raised its international profile and sent shockwaves through the global auto trade.

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