Hai-O develops more ‘affordable’ items, reinforces digital marketing

TheStar Thu, Oct 01, 2020 09:20am - 3 years View Original


Kenanga Research expected Hai-O distributor growth to average at 120,000, plunging from its highest in financial year 2018 at 160,000 distributors.

PETALING JAYA: Wellness and multi-level marketing (MLM) company Hai-O Enterprise Bhd is likely to see slower growth of its distributors and may introduce more affordable items due to the economic uncertainties.

Kenanga Research expected Hai-O distributor growth to average at 120,000, plunging from its highest in financial year 2018 at 160,000 distributors.

In light of the economic environment, the research house said Hai-O’s MLM division would be developing more “affordable” items to cater for market needs and reinforce its ongoing digitisation initiatives.

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