Titijaya's new group MD to take company to the next level

TheEdge Mon, Apr 12, 2021 07:59pm - 2 years View Original


KUALA LUMPUR (April 12): Titijaya Land Bhd’s newly-appointed group managing director (MD) Lim Poh Yit is expected to bring the property group to its next phase of development, with deep insight into its values, culture and resources.

Succeeding his father Tan Sri Lim Soon Peng who is now taking on an advisory role in the group, Poh Yit has the vision of creating a paradigm shift in urban property development, Titijaya said in a statement today.

“Carrying on the values of Titijaya Group, Lim (Poh Yit) has plans of creating urban developments that are particularly attractive to customers on a human scale, fostering brand loyalty and repeat purchases,” it said.

"The group is looking forward to carrying on the culture of excellence and tradition of quality that its founder has inculcated in Titijaya Group, even as the company has set its sights on elevating urban property development to new heights," said Poh Yit.

Meanwhile, post-retirement, Titijaya said Soon Peng will carry on his mission of elevating the standard of living of the people through the work of Titijaya Foundation.

“The objectives of the foundation are to focus on building society through education, community, environment and health. To this end, the foundation has set aside financial resources, programmes and activities geared at developing these four pillars in the communities where Titijaya Group has a presence,” it added.

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