Bermaz Auto Bhd
(BAuto) is very optimistic of growth opportunities for Peugeot and Kia cars in Malaysia, although the task is challenging given the Covid-19-ravaged economic environment, says the group’s executive chairman Datuk Seri Ben Yeoh.
“We are embarking on a new journey to re-launch two very familiar brands in Malaysia – Peugeot and Kia. These brands used to be very popular and we need to re-engage existing customers to give them confidence that as a new custodian, we are committed to ensuring that their ownership experience would be better and we will drive down their ownership cost, ” Yeoh tells StarBizWeek.
BAuto, which distributes Mazda vehicles and spare parts in Malaysia and the Philippines, had been in talks over the past few months to secure a collaboration with South Korean car manufacturer Kia Motors Corp after the Naza Group confirmed late last year it will be relinquishing its Kia and Peugeot businesses.
...