KUALA LUMPUR: Outdoor advertising services provider Seni Jaya Corp Bhd
has identified programmatic digital out-of-home (PDOOH) advertising as one of its key strategies to adapt to the rapidly changing advertising landscape.
The company would be utilising a homegrown system called ENOMAD, which will be the country’s first PDOOH network system, to provide digital car-top PDOOH advertising via partnership with a prominent regional e-hailing firm.
Seni Jaya chief executive officer Jeff Cheah said PDOOH advertising would be one of its key focuses going forward, given its vast potential.
ENOMAD is a mobile PDOOH media system that enables outreach to multiple geo-fenced locations at any point of time, and this technology would complement the company’s existing product portfolios to give maximum reach and exposures for advertisers.
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