Boustead's three-pronged strategy to reinvent itself

TheStar Thu, Jun 24, 2021 03:27pm - 2 years View Original


Boustead group managing director, Datuk Seri Mohammed Shazalli Ramly.

KUALA LUMPUR: Boustead Holdings Bhd has embarked on a three-pronged strategy to strengthen its financial performance by leveraging on technology and digital push and venture into new business opportunities.

It said on Thursday its “Reinventing Boustead” strategy was to maximise value creation by strengthening and improving the performance of the existing core businesses.

In a statement released after its virtual shareholders meeting, Boustead said the group is also introducing new business models for new revenue generations, as well as launching several strategic initiatives to identify and explore new opportunities for the group.

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