COVID-19 has impacted the business world in many ways. For Spritzer Bhd
, a market leader in the manufacturing and selling of a range of bottled water products, it is navigating through the uncertainties by adapting and creating opportunities from new launches to exploring further growth outside the country.
Group chief executive officer Kenny Lim Seng Lee says the pandemic has pushed the company to accelerate its e-commerce transformation so that it can continue to thrive in the new normal.
Likewise, it has driven Spritzer – whose key brands include Spritzer, Cactus and Summer – to carry on its initiatives on sustainability, a concept that is becoming mainstream with Covid-19 triggering not only a shift in shopping behaviour, but also turning many into more environmentally-conscious consumers.
...