KUALA LUMPUR, Aug 25 (Bernama) -- Amway (Malaysia) Holdings Bhd’s net profit fell by 53.3% to RM7.85 million in the second quarter ended June 30, 2021 from RM16.81 million a year earlier,

In a filing with Bursa Malaysia, it said this was due to higher sales incentive and increase in Amway Business Owner (ABO) related expenses in line with higher sales and true up adjustments.

The direct selling company said revenue, however, increased 26.7% to RM355.91 million from RM280.80 million in last year's corresponding quarter in line with continuous good demand for nutrition and wellness products and home appliances.

"This was also driven by the Amway Privileged Customer (APC) programme and strong field momentum motivated by the newly introduced sales incentive plan launched in January 2021," it said.

On prospects, Amway said for the second half of the year, the group is projecting moderate growth versus the high revenue base in the prior-year period.

"Overall, for the full year 2021, the group expects to deliver strong revenue growth," it said.

The company also said it would continue to strategically and prudently invest in specific areas such as ABO-centric incentive programmes, new product launches and promotions as well as further improvements to the digital platform and related delivery infrastructure.

"These continuous investments are necessary to achieve long-term business growth but will exert pressure on the group’s operating margin," Amway added.

Amway share price was 1 sen up at the close of trading on Bursa Malaysia to RM5.72 on a turnover of 2,800 shares.