PETALING JAYA: The world’s fourth largest cocoa grinder Guan Chong Bhd is aiming to consolidate its position as a key player in the global chocolate supply chain given its bullish views on the long-term prospects of the industry.
Managing director and CEO Brandon Tay Hoe Lian told StarBiz that the Covid-19 pandemic has accentuated the need to be “closer to source” and “closer to market”, with rising freight costs impacting the overall chocolate industry.
“Hence, this fits nicely with our expansion plan in Ivory Coast, which is the source of high-quality cocoa beans, as well as for facility expansions in the UK and Germany, which are among the world’s top chocolate consuming nations.
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