PETALING JAYA: The ad industry is set to get a boost in 2022.
Not only will the economic recovery, improved consumer spending and higher vaccinated population spur its growth, there are drivers and areas that will give an “extra” push to the industry.
Industry players and media analysts concurred that consumer spending would see an upward trend next year, thanks to the economic recovery despite the presence of the Omicron variant of the Covid-19 in the country.
...