Spritzer banks on strong branding to grow market share

TheStar Mon, Nov 23, 2020 07:30am - 3 years View Original


Group managing director Datuk Lim Kok Boon (pic) told StarBiz that the company’s market share of about 40% could grow further due to its strong branding and aggressive market penetration plan.

GEORGE TOWN: Spritzer Bhd aims to grow its market share in the country to about 70% in five years from 40% now.

Group managing director Datuk Lim Kok Boon told StarBiz that the company’s market share of about 40% could grow further due to its strong branding and aggressive market penetration plan.

He said the overall consumption of bottled water would also grow due to the growing population in the country and the rising awareness for safe drinking water.

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