SENHENG

0.200

(%)

Change in Boardroom

SENHENG NEW RETAIL BERHAD

Date of change 01 Oct 2025
Name MISS LAM SWEE KIM
Age 50
Gender Female
Nationality Malaysia
Designation Independent Director
Directorate Independent and Non Executive
Type of change Appointment

Qualifications

No
Qualifications
Major/Field of Study
Institute/University
Additional Information
Others
Asean Senior Management Development Programme
Harvard Business School Alumni Club of Malaysia
Diploma
International Diploma in Management
University Of Cambridge
Diploma
Post Graduate Diploma in Asia Pacific Regional Business Development
Byrne University
Degree
L.L.B (Hon) Bachelor of Laws
University of London
Others
General Certificate of Education- Advanced Level
University of Cambridge
Diploma
International Diploma in Baking Science and Gastronomy Management
MIB Global Solutions

Working experience and occupation
- A veteran in start-ups in Malaysia/region and was part of the pioneer team of some of the biggest local brands in Malaysia for over 25 years. Having served Board positions and C-suite roles in media conglomerates and digital businesses. Speaker and panelist for local and international conferences. A former national sportswoman and have represented Malaysia in rhythmic gymnastics from 1987-1991.
- Chief Marketing Officer of The Star Media Group (2016-2021) heading up Product Innovation & Digital Products
- Chief Marketing Officer, Guoline eMarketing Sdn Bhd (part of the Hong Leong Group)
- Group General Manager for Media Prima Berhad (2011-2014) Established Media Prima Digital, managing the group's digital businesses.
- General Manager, 8TV, part of Media Prima Berhad (2003-2011)
Directorships in public companies and listed issuers (if any)
NIL
Family relationship with any director and/or major shareholder of the listed issuer
NIL
Any conflict of interests that he/she has with the listed issuer
NIL
Details of any interest in the securities of the listed issuer or its subsidiaries
NIL




Announcement Info

Company Name SENHENG NEW RETAIL BERHAD
Stock Name SENHENG
Date Announced 01 Oct 2025
Category Change in Boardroom
Reference Number C03-04092025-00005