Prajith Pavithran is the Group's Chief Executive Officer with 24 years of experience in sales and marketing. He was appointed as the Group's Chief Executive Officer on 1 June 2024.

He began his working career in 2001 with DXN as Sales and Training Executive responsible for coordinating sales and training activities in North India. In 2003, he was promoted to Head of Sales and Training and following that, to Manager of International Business in 2004 responsible for coordinating marketing and operational matters in South Asia.

Between 2005 and 2009, he was Manager of the International Business Department and subsequently, Country Manager where he oversaw the operations of DIPL Philippines Branch. In 2009, he was designated as Country Manager of DXN Mexico to oversee the Mexican operations. He was then promoted to Regional Manager of Latin America in 2010 to lead the Latin American market and ensure the continuous growth and stability of the Group's presence in that region.

In 2012, he was promoted to Regional Manager for North and South America at Daxen USA, a position he held until 2016. He later became the Regional President for the U.S. and Latin America. 

Starting in May 2022, he served as the Chief Marketing Officer before assuming his current position as Chief Executive Officer in June 2024.

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