Dato' Goh Soo Wee ("Dato' Goh") started his business with a Hyundai dealership in 2002, eventually becoming Malaysia's largest Hyundai dealership network with 8 showrooms nationwide. In 2017, the dealership successfully achieved 34% market share sales with a revenue of more than RM150 million. Consequently, he was voted one of the 100 Most Influential Young Entrepreneurs in 2017, a recognition for his keen entrepreneurship and leadership skills following the success of the dealership. 

With about 20 years of experience in the automotive industry, he also had the expertise in commercial and heavy vehicles segments through the distributorships secured for some major and international commercial and heavy vehicle brands in Malaysia namely FOTON Daimler, FOTON and JAC since 2018. Subsequently in the same year, Dato' Goh also established a Proton 3S dealership in Batu Pahat, Johor.

Throughout the course of his business, Dato' Goh had also acquired the know-how, network and resources in the vehicle assembly industry. He had worked closely with prominent contract assemblers and the relevant authorities for the set-up of the business.

In recent years, Dato' Goh has also ventured into the capital market through his licensed moneylending companies which specialise in hire purchases for automotive and property development industries under MPIRE Capital Sdn. Bhd. and Shiny Outlook Sdn. Bhd. respectively.

Currently, he is the Executive Chairman and a major shareholder of Sand Nisko Capital Berhad with principal business activities in property development, construction, and furniture manufacturing. He also holds directorships in several other companies namely MXPRESS Sdn. Bhd., a courier/logistics services provider, and Palmara Sdn. Bhd., a licensed armed security services provider.

1. Sand Nisko Capital Berhad

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