RM3.20奶茶所向无敌 蜜雪冰城跻身全球最大手摇饮

Sinchew Fri, Jul 28, 2023 12:23pm - 2 years View Original


(北京28日讯)近年中国连锁手摇饮集团(Mixue)崛起,凭藉人民币5元(约3.20令吉)的超低价等策略,已在中国拓展超过2万5000家门店,海外则有3000个销售点,一跃而成业界龙头,冲上全球最大手摇饮宝座。

蜜雪冰城采用薄利多销策略,奶茶才卖5元,冰淇淋更是仅售3元(约1.90令吉),毛利率虽较同业低,但营运规模却不断激增,每天业绩长红,靠地板价商品赚大钱。

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Being Spirit
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买奶茶也可以上市??不要再骗散户了啦
Ah Choon Wong
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Teh Tarik 5 元人民币也不便宜啊….冰淇淋还 Ok !

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