PETALING JAYA: Hong Leong Bank (HLB) has announced the evolution of its affluent wealth management segment, now known as HLB Priority.
In a statement, it said this transformation marked a strategic pivot from the transactional, product-based “priority banking” towards an advisory approach, designed to address the ever-changing aspirations and priorities of its clients.
“By merging institutional financial solutions with personalised advisory and exclusive lifestyle privileges, the reimagined HLB Priority aims to help clients achieve five core outcome-driven goals, namely preservation, income, growth, diversification, and legacy.”
The evolution followed a series of strategic milestones that had redefined its wealth capabilities, most notably its landmark alliance with Lombard Odier and its renewed syariah-compliant wealth proposition under Hong Leong Islamic Bank.
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