EVERLANE, the clothing startup that touts sustainable clothes and supply chain transparency, is starting its own sneaker label.

Called Tread, the brand aims to be better for the planet than the rest of the sneaker industry. The new kick comes with a sole largely free of unrecycled plastic, and leather made at a factory the company says has less environmental impact than your typical shoe manufacturer.

Everlane pledges that its shoes, which took two years to design, will be completely carbon neutral.

“There’s a set of customers that want a great sneaker, but don’t necessarily fit in,” says Michael Preysman, the company’s co-founder and chief executive. “The problem with sneaker culture is there’s a lot of waste, and it’s disposable.”

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