THE country’s biggest refined sugar producer, which has been loss-making for six consecutive quarters and beset by overcapacity, is confident that the light at the end of the tunnel is turning brighter.
Since 2019, MSM Malaysia Holdings Bhd has been working on a turnaround plan that includes cost rationalisation, enhancing its presence in export markets and making its production capacity more efficient.
It is also seeking to monetise its non-core assets and release new products. The fact that it has increased the average selling price of its refined sugar is also a boon to its margins.
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