AIM (0122)

Advance Information Marketing Berhad (“AIM”) Group is a regional BPO (Business Process Outsourcing) solution
provider offering a broad spectrum of loyalty management services ranging from consultation, technology
infrastructure and technical support to procurement and logistics for companies aiming to build and nurture a
lifelong relationship with their customers.
As a total BPO solution provider, our all-round expertise is applied in diverse industries. In today’s competitive business climate, our expertise and experience has transformed into important business knowledge and powerful marketing tools to our clients.Our holistic approach enables us to provide strategic direction and consultancy to our clients on how best to tailor, implement and manage their loyalty programs effectively and to meet their desired objectives. Through outsourcing, our clients can rely on our expertise and stay focused on their core businesses. On the technology front, we focus primarily on the development of enterprise solutions for customers’ loyalty marketing and management. Through years of research and development efforts, we have designed and developed a sophisticated enterprise marketing management solution, AIMS (Advance Information Marketing System). AIMS integrated into our five service components namely Business Intelligence, Integrated Marketing Services, Contact Centre Management, Procurement & Fulfilment and Technology Infrastructure to equip our clients with the right marketing tools. This integrated platform provides complete information and better understanding of the customers’ behaviour and their response to marketing initiatives implemented. As a result, at one single touch point with AIMS, our clients are able to understand their customers better, hence becoming more customer-centric and will be able to implement compelling marketing strategies throughout the customer life cycle.