Ping Edge to expand product range amid rising market demand

TheStar Fri, Jun 13, 2025 06:00pm - 8 months View Original


From left: Ping Edge Technology Bhd assistant finance manager Cheong Guo Feng, Ping Edge marketing manager Lim Wei Qi, Ping Edge sales manager Siti Farhana Sholehudin, Ping Edge CEO/director Ethan Choong Wai Hon, Ping Edge managing director Dexter Soh Yeow Seng, Ping Edge finance manager Kor Huei Ching, TA Securities Holdings Bhd head of corporate finance Dominic Seah and TA Securities vice president of corporate finance Jason Chin Wai King.

KUALA LUMPUR: E-commerce foodservice and kitchen equipment supplier Ping Edge Technology Bhd plans to expand its product range to cater to a broader target market in response to evolving consumer demands.

In a statement today, the company said the expansion includes new categories such as bakery equipment, food processors, kitchenware, bar supplies and cooking utensils, with potential additions including tableware, crockery and cutlery to complement existing offerings.

"We also aim to upgrade our digital platforms by enhancing functionality and user experience. Planned improvements include integrating business intelligence tools to strengthen the capabilities of both our online platforms, adding a bidding function on Murah Kitchen, and refining site navigation and responsiveness.

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