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By asking ppl to stop boycott was a mistake in my opinion. He has given people more reason to continue as they smell blood, and pile on more pressure to boycott.
Ramadan month and real competition in the coffee space means bad news for Starbucks in Malaysia. After Australia, Malaysia could be bad news for Starbucks going forward.
I won’t dare to predict the future but sentiment is not positive. Better to park money elsewhere with more positive sentiment. No need to fight the trend and wait out. It could be a cold winter for bjfood