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Undeniably, PIE is better than many typical EMS companies.
They are trying to enter the AI segment, but as a new player, their pricing tends to be higher.
It is understandable that they are cautious about pricing due to concerns over potential losses.
However, when price negotiations fail, customers may feel that it is more cost-effective to engage an experienced player instead.
In many cases, more experienced providers can actually offer lower prices.