Investors focus on leisure travel for GDGROUP but the MICE (Meetings, Incentives, Conferences, Exhibitions) segment is a quietly powerful revenue stream. Malaysian corporations doing incentive trips for staff, conferences in regional cities, exhibitions in trade hubs. Higher per-traveler spending than leisure (corporate budgets are less price-sensitive), and recurring annual cycles. GDGROUP's curator model captures MICE volume through travel agent network. Underrated segment with sticky revenue.