PETALING JAYA: The demand for private healthcare will continue to gain traction in 2024 with the growing patient throughput and higher yields from a case-mix with more acute cases, says Kenanga Research.
The sector will be aided by better operational efficiencies, cost optimisation and overhead absorption with a gradual ramp-up of new beds, besides robust sales of pharmaceuticals and over-the-counter (OTC) drugs backed by increased health awareness, the research house added.
Over the longer term, the prospects of private healthcare will continue to be underpinned by rising affluence and an ageing population, said Kenanga Research in its latest report on the sector yesterday.
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