PETALING JAYA: The ongoing Covid-19 pandemic is forcing local automotive firms to revise their marketing strategies, with some either postponing their new model launches or resorting to unique methods to push sales and remain sustainable during this challenging environment.
Malaysian Automotive Association (MAA) president Datuk Aishah Ahmad said some model launches have already been postponed so far this year, adding however that this will not deter some players that have no choice but to continue offering new products.
“It is more likely that we will see more players postponing their launches. However, some will continue to launch their new models that are ready to be launched. Otherwise, their stocks will pile up, ” she told StarBiz.
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